For six weeks during March and April, P&G will make a donation to the terminal-illness care charity for every one of its products brought at Superdrug.
This is the second year Frankie has agreed to be part of the campaign.
Although with the whole family in tow, it won’t necessarily be the most relaxing of Sunday lunches.
Motherhood of two children under three years of age is, Frankie admits, “mental”.“Parker is a nutcase, full of energy 24/7,” she reveals. He’s just like Wayne.“He’s only two but a complete wind-up – fake crying and pretending to fall over,” she continues. I don’t know where he got it from,” she says, apparently having forgotten her entire career. “He’s been amazing from the day he was born, completely different to Parker,” Frankie says.“Parker was a nightmare.
“I’ve only been able to watch Frankie on a shoot once before, when I was looking after Parker,” she says. I wouldn’t want to do it on my own, though,” she adds.
“I needed to watch how Frankie poses so I could copy her.”The pair have been brought together on a campaign for Superdrug and Procter & Gamble, the beauty brand behind Olay, to raise money for Marie Curie.
Sanford commented as early as September 2011 that she wanted to marry Bridge."My family wouldn't be disappointed if I married him," she said.
“But it was something I was so aware of that I knew if it was the case we’d just deal with it.I was really lucky, though.“You know, I am a lot better,” Frankie says.“I am really happy in my life.”With The Saturdays ‘in recess’ (“We haven’t broken up – we’re just doing our own things,” Frankie says), she is able to concentrate on work outside of music – most recently joining the Strictly Come Dancing tour having finished second in the show in 2014 – while Wayne, who has retired from football, looks after the children.“When I was growing up, Mum and Dad were both equal: they both worked, they both cooked, they both looked after us.She loved digging up worms, was a bit of a tomboy, always had food down her front. You get two different Frankies.”And, so it turned out, there have been two different Frankies operating throughout her success: glamorous showbiz Frankie, enjoying The Saturdays’ 13 top 10 hits, including the number one What About Us, and dating boyband stars (she went out with Dougie Poynter from Mc Fly for two years); and the Frankie who was once so debilitated by depression, she was hospitalised.
Frankie wears: Blouse, £49, Dickins & Jones at House of Fraser (03, uk); skirt, £55, Darling (01732 883343, darlingclothes.com); bracelet, £6.50, Dorothy Perkins (03, dorothyperkins.com).
I remember having a conversation with you a few years ago, didn’t I, Mum, saying, ‘I want to have babies now.’ I planned both my pregnancies, although I guess I didn’t think Carter would come along quite as quickly as he did.”“I knew I’d be a grandma while Frankie was young, as everything she has done has been accelerated,” Viv points out.